Palos Verdes Footwear, Inc. (PVF) has been the leader of quality and fashionable footwear for almost two decades. President John Lovely and his son, Michael, founded Palos Verdes Footwear in the fall of 1995, with the intentions of fulfilling the industry’s need for footwear that combined comfort and style. The company continues to be family-owned and operated by John Lovely, with Brian Lovely directing the design and product, and Michael Lovely overseeing the sales and marketing.
The Lovely family has over 80 years of footwear experience combined, and the company still strives to offer the highest quality fashionable footwear in the industry. Over the past eighteen years, PVF has provided some of the hottest brands on the market. This early success prompted PVF to launch a hot new brand called VOLATILE. VOLATILE quickly became a form of expression within the world of fashion and has grown into an internationally known brand. VOLATILE footwear satisfies the needs of the customer by offering a diverse line of shoes, sandals, and boots that are as unique as the personalities of the people who wear them. VOLATILE continues to lead the world of fashion with trend-right designs that provide comfortable footwear at reasonable prices.
The VOLATILE brand has appeared on the runway of exclusive fashion shows, featured on Project Runway and recognized by magazines such as “Lucky”, “People Style Watch”, “Seventeen”, and numerous international publications. VOLATILE is more than a shoe; it’s a lifestyle. The company wanted to make shoes that would represent Southern California beachwear lifestyle. The Palos Verdes Footwear brand collection continues to gain momentum and is continuously looking for opportunities to expand and capture more market share.
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Volatile Janey Taupe Women’s Wedge SandalVolatile $84.95
Volatile shoes are as stylish and comfortable as they look. They are the best shoes to stay a step ahead of all the latest fashion trends. Volatile Janey features a taupe leather upper with a distressed finish on an open toe platform wedge.
Very Volatile Tallulah White/Multi Women’s BootVolatile $74.99
Volatile is a unique brand of sandals, boots and sneakers that offers quality, comfort and also style. Become a wardrobe pioneer with these bold yet lady-like Very Volatile Tallulah booties! These Volatile Tallulah Boots feature woven tan colored fabric uppers with a white floral crochet lace overlay.
Volatile Kids Misskay Camo/Brown Flip FlopVolatile $44.00
The perfect camouflage wedge for your special little girl! Her look will be effortless and casual with her Misskay sandal from Volatile. Volatile Kids Misskay wedge heel adds cushion and a little boost while the grippy sole keeps her confident.
Volatile Frappachino Brown Women’s Flip FlopVolatile $44.99
This sporty-chic thong from Volatile has a brown pebbled leather upper with tonal stitching, a breathable cushioned insole, and a high tread herringbone textured outsole. Get your daily fashion fix with the Volatile Frappachino.